Running a med spa means juggling skincare, injectables, and patient retention. But when it comes to marketing, many owners ask the same question: How much should I be spending—and where?

1. Industry Average Spending

Most successful med spas allocate 5–10% of their annual revenue to marketing. Newer practices aiming to grow rapidly may go up to 12–15%.

2. Where That Budget Goes

• Social Media Ads (30-40%): Instagram and Facebook are essential.

• Google Ads (20%): For high-intent searchers.

• SEO & Content (20%): Long-term visibility strategy.

• Email Marketing (10%): Retain existing clients.

• Reputation Management (5–10%): Reviews = revenue.

3. Maximizing a Small Budget

If you’re under $2K/month:

• Focus on local SEO

• Run small but consistent social ads

• Start building an email list ASAP