What’s the Right Marketing Budget for a Med Spa in 2025?
June 13, 2025
Running a med spa means juggling skincare, injectables, and patient retention. But when it comes to marketing, many owners ask the same question: How much should I be spending—and where?
1. Industry Average Spending
Most successful med spas allocate 5–10% of their annual revenue to marketing. Newer practices aiming to grow rapidly may go up to 12–15%.
2. Where That Budget Goes
• Social Media Ads (30-40%): Instagram and Facebook are essential.
• Google Ads (20%): For high-intent searchers.
• SEO & Content (20%): Long-term visibility strategy.
• Email Marketing (10%): Retain existing clients.
• Reputation Management (5–10%): Reviews = revenue.
3. Maximizing a Small Budget
If you’re under $2K/month:
• Focus on local SEO
• Run small but consistent social ads
• Start building an email list ASAP
Psychiatrists are trained to listen—but who’s telling your story? In a crowded online space, personal branding isn’t vanity—it’s visibility. Patients want to know you before they book. Step 1: Control the First Impression Make sure your profiles on Google, Psychology Today, and LinkedIn reflect your tone, specialties, and values. Step 2: Show Your Humanity Share thought leadership posts, explain common misconceptions, or speak on mental health trends. You don’t have to “overshare”—but patients connect with providers who seem approachable and knowledgeable. Step 3: Consistency is Key Use a clear photo, a concise bio, and aligned messaging across platforms. Don’t let a generic website or outdated profile make you forgettable. Step 4: Hire for Strategy You don’t have to do it alone. A digital marketing team can help you define your voice, stay active, and build trust with future patients.
As an acupuncturist, you know balance is everything. But when your finances are unclear, that harmony disappears fast. Monthly financial reporting gives you clarity, control, and confidence in your business decisions. What’s Included in Monthly Reporting: • Profit & Loss Statements • Balance Sheets • Cash Flow Summaries • Customized Category Tracking (treatments, herbs, retail, etc.) Why It Matters: • Spot Trends Early: Are acupuncture sessions declining? Is your product inventory underperforming? • Plan Ahead: Know when to hire or expand. • Avoid Tax Surprises: Stay prepared all year round, not just at tax time.
Chiropractors are incredible at adjusting spines—but bookkeeping? That’s a different story. Many chiropractic offices unknowingly lose money due to small but costly accounting mistakes. Let’s break down the top three: 1. Misclassifying Expenses Buying a new massage table? Hiring a contractor for digital marketing? If you’re putting these under the wrong category, you could be missing valuable tax deductions—or even triggering IRS red flags. 2. Neglecting Reconciliation When’s the last time your accounts were reconciled? If you’re only checking your business bank balance, you’re at risk of double payments, bounced checks, and inaccurate financials. 3. Mixing Personal and Business Transactions Using one account for both? This makes clean bookkeeping nearly impossible. It complicates taxes and leaves your business vulnerable in an audit.
If patients can’t find you online, they’ll find your competitor. That’s the reality of digital marketing for dental offices in 2025. Local SEO—Search Engine Optimization focused on location-based searches—is one of the most powerful (and affordable) ways to increase patient flow and maximize appointment bookings. Here are five ways to use Local SEO to fill your dental chairs: 1. Google Business Profile Optimization Your Google Business Profile (GBP) is often the first thing patients see. Make sure it’s claimed, verified, and fully completed with accurate NAP (Name, Address, Phone), business hours, and high-quality photos of your office. 2. Location-Based Keywords Include phrases like “cosmetic dentist in [City]” or “emergency dental care near [Neighborhood]” throughout your website content, meta descriptions, and blog posts. These help your practice show up in local searches when people are ready to book. 3. Online Reviews Google loves reviews. The more 5-star feedback you get, the better your ranking. Encourage happy patients to leave reviews on Google, Yelp, and Healthgrades—and always respond professionally to feedback. 4. Local Citations Consistency is key. Make sure your business name, address, and phone number are the same across all platforms—directories, social media, and local listings. 5. Mobile Optimization Most patients will find you on their phone. A fast-loading, mobile-friendly website ensures you don’t lose them before they ever book.